Mac Technology Consulting · Los Angeles

Technology that gets out of your way.

Most IT creates dependency. I architect sovereignty. Your systems should hum along invisibly while you focus on the work you're actually here to do. When they don't, something is architecturally wrong. I fix the architecture.

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12× Cost Reduction
25+ Years in LA
100% Client Ownership
Entertainment · Medical · Creative Professionals

I measure success by how rarely you need to call me for emergencies — not how often I can bill you. That's not bad for business. That's the whole point.

I'm not a technician. I'm your consigliere.

I understand your business, I know your environment, and I treat your technology like I'd treat my own. My clients don't call me because something broke. They call me because they're done wasting money on IT that creates more problems than it solves — and they want someone who'll tell them the truth about what needs to change.

Systems Architecture

Mac and iOS ecosystem design, network infrastructure, cloud solutions, backup and disaster recovery, security and privacy. Built to run without constant intervention.

Strategic Advisory

Technology roadmap planning, vendor evaluation, total cost of ownership analysis. I think 3–5 years ahead so your solutions grow with you instead of trapping you.

Migration & Transformation

Windows to Mac conversion, legacy system modernization, office relocations, platform consolidation. The transition nobody else wants to quarterback.

The Right People

I connect you to trusted developers, designers, and specialists. Not for a kickback — because bringing the right people together is what I've done my entire career.

Four principles. Zero exceptions.

You own everything.

Your domains, your hosting, your email, your cloud accounts — 100% in your name. I maintain custodial access only. You can fire me tomorrow and take everything with you. That's the system working as designed.

I tell the truth.

I'll tell you when not to spend money. I'll recommend someone else if they're better suited. I'll challenge your assumptions if I think you're heading in the wrong direction. Not everybody likes that. I'm fine with it.

I build for wellness, not sickness.

Most IT operates like reactive medicine — wait until something breaks, treat the symptom, bill for the visit. I architect systems that prevent problems. Quality systems produce loyal clients. Dependency systems produce billing hours. I chose my side decades ago.

I make myself unnecessary.

My goal is your self-sufficiency. One medical practice client now spends annually what they used to spend monthly. That didn't happen by accident — it happened because the systems were built right. That's the outcome I'm always working toward.

"What we spend in a year is what we used to spend in a month. And the technology actually works now." — Dr. David, AlluréBH Medical Practice
12× Cost reduction for medical practice clients
100% Client ownership of all digital assets
25+ Years serving Los Angeles

What clients say

"

I hate 'vendors.' I love 'friends.' Vendors overbill you, never work the hours when you need the help, have layers of bureaucracy and pages and pages of rules. Friends bend over backwards to help you. 24/7, on your doorstep when it's needed without you even having to ask. Friends call to chat when it's not even about business. Friends help you when you move. Erik Madsen is a friend. Who happens to be damned good at keeping our very complex computer systems up and running. I love 'friends.'

Fred N. Davis III
CEO, Strategic Perception Inc.
"

We have counted on Erik for Mac solutions since 1998. MacAlchemist supports our company in three critical areas: repair, software support and strategy. Dependable, knowledgeable and creative, MacAlchemist is the gold standard of Mac support organizations.

Jim Hamm
President, Color Incorporated
"

In the ever expanding Mac Universe, a person can feel very lost in space when issues come up. Having a life line like Erik makes the journey one that can be made with peace of mind, knowing that there is someone there who knows me, knows what I do, what programs I use most, etc., and can help me and my bandmates stay current in hardware, software and offer a hand in those very rare times when I just can't get shit to work and I'm ready to toss it off a cliff.

Tommy Shaw
STYX / Shaw Blades
Erik Madsen
Decades of earned trust

One Mission.

I started working with computers at age 11 at the Pacific Science Center in Seattle. I convinced the administrators to let me stay after hours because I wasn't done. I'm still not done.

By the early '90s I was on Microsoft's International Excel team, where I deployed the first TCP/IP server on their campus — a Mac IIfx running A/UX. Yes, a Mac. Inside Microsoft. I also started a musicians' group called MS Jam with 7 people. Four years later it had grown to over 250 and become an official corporate resource — bands, entertainment, musical knowledge, and a community where musicians across the company could connect and play. That experience taught me something I've carried ever since: I don't just architect systems. I catalyze transformation.

In 2000, I made a career-defining choice: I stopped supporting Windows machines. I'd watched too many clients spend more on troubleshooting than on growth. I refused to profit from that cycle.

I've been in Los Angeles since 1999, serving creative professionals, medical practices, and high-profile clients — building relationships measured in decades, not transactions. When I'm not the right person for the job, I know who is.

I'm also a third-generation professional musician. My grandfather was a championship fiddler who led his own band, The Stubblejumpers. My mother is an accomplished pianist and violinist. My father founded a jazz quartet in Seattle. I toured as guitarist with Aaron Carter for nearly a decade and continue to collaborate with extraordinary musicians across genres. Music and technology aren't separate pursuits — they're both about the same thing: removing noise until what's left just works.

I don't need any practice fixing your stuff.

Let's Talk

Schedule a no-obligation conversation. I'll give you the truth about your situation — even if the truth is that you don't need me.

Phone
310.621.6710

I answer my own phone.

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